If you have not heard of Voyah before, you are not alone. It is a premium electric vehicle brand owned by Dongfeng Motor, one of China’s largest state-owned automakers, and it has been quietly building its European presence since its first Norwegian launch in 2022. In Germany, Dongfeng is currently offering the Voyah Free BEV at a 30% market launch discount, which brings what is otherwise a large, well-equipped premium SUV into a price bracket that is worth paying attention to.
Voyah sits in a different position from Dongfeng’s other European offering, the Box. The Box is a small, affordable city EV that has received only three stars in Euro NCAP testing under the 2025 protocol, which is why I listed it in my guide to EVs I would not recommend due to poor Euro NCAP ratings. And if you want to see what comparable money buys instead of the Dongfeng Box, my article about the cheapest EVs in Europe in 2026 gives you a useful frame of reference.
What the Voyah Free Is
The Voyah Free is a mid-size premium electric SUV co-designed with the Italian design house ItalDesign Giugiaro, which gives it a more European visual sensibility than many of its Chinese contemporaries. It is built on Dongfeng’s ESSA (Electric Smart Secure Architecture) platform and comes in a single configuration for the German market launch. It measures 4,905 mm in length on a 2,960 mm wheelbase, which puts it closer to a large SUV than a compact one, with a 560-litre boot that expands to 1,320 litres with the rear seats folded.
| Voyah Free | Specification |
| Dimension | 4905/1950/1645 mm |
| Wheelbase | 2960 mm |
| Ground clearance | 118 – 213 mm |
| Kerb weight | 2 340 kg |
| Boot space | 560 L |
| Frunk | 72 L |
The Voyah Free uses a 106.7 kWh battery (with 100 kWh usable), powered by dual permanent magnet synchronous motors producing a combined 360 kW (489 hp) and 720 Nm of torque. That translates to a 0 to 100 km/h time of 4.4 seconds and a top speed of 200 km/h.
WLTP range is up to 500 km. DC fast charging reaches around 100 kW, meaning a 10 to 80% charge takes around 45 minutes. AC charging is 11 kW. The suspension is fully adaptive with air springs front and rear, adjustable both manually and automatically, with ground clearance ranging from 118 mm to 213 mm depending on mode.
| Voyah Free | Specification |
| Platform | 400V |
| Battery | 106.7 kWh |
| WLTP range | 500 km |
| Max. DC charging | 100 kW |
| DC charging time10–80 % | 45 min |
| Max. AC charging | 11 kW |
| AC charging time 20–100 % | 10 h |
| Consumption | 20.2 kWh / 100 km |
The Euro NCAP Question
The Voyah Free has not yet been submitted for Euro NCAP testing. That is worth noting clearly because safety ratings matter, and buyers deserve to know when a car has not been independently assessed. However, the closely related Voyah Courage, which shares the same ESSA platform, received five stars in Euro NCAP testing, which gives reasonable grounds for optimism about the Free. That said, until the Free itself is tested, it remains an assumption rather than a confirmed result.
The Discount and What It Means for Pricing
Dongfeng Germany is offering the Voyah Free BEV at a 30% market launch discount. The standard German list price is 81.397 €, which means the discounted entry price comes in at 56.712 €. That is a significant repositioning for a car with this level of standard equipment, and it puts the Voyah Free in direct competition with models that typically cost considerably more.
It is worth being transparent about what a market launch discount means: it is a deliberate short-term pricing strategy to build brand awareness and generate early sales data in a new market. Whether pricing stays at that level once the launch phase ends is something buyers should ask their dealer about before committing.
How It Compares to the Competition
The BMW iX is the German benchmark in this segment and the most direct traditional rival for the Voyah Free. The BYD Tang is the closest Chinese alternative in the segment, but it’s not widely available in Europe. The Xpeng G9 is the other Chinese contender worth considering, particularly since it is now assembled in Austria, meaning Xpeng is truly devoted to European market and parts and servicing shouldn’t be a problem in the future. And let’s not forget the Polestar 3.
Is It Worth Considering?
At the discounted price, the Voyah Free is hard to dismiss. The specification is genuinely impressive, the ItalDesign collaboration gives it a more considered visual presence than many competitors, and the adaptive suspension sets it apart from most rivals in this bracket. The charging speed is barely adequate by 2026 standards, and the absence of a Euro NCAP rating for the Free itself is a genuine gap that prospective buyers should factor in.
The brand is less established in Germany than BYD or Xpeng, and dealer and service network coverage is still questionable at this point. Resale values for Voyah in Europe are also an unknown at this stage. For buyers who prioritise specification per euro and are comfortable with a newer brand, the Voyah Free at launch discount pricing makes a case worth hearing. For buyers who want the security of an established European footprint and proven safety scores, the BMW iX or even the Xpeng G9 are more predictable choices.
FAQ
What is Voyah and who makes it?
Voyah is the premium electric vehicle sub-brand of Dongfeng Motor Corporation, one of China’s largest state-owned automakers. It was established in 2018 and began independent operations in 2021. The brand entered the European market through Norway in 2022 and has since expanded to Germany and other markets.
What is the range of the Voyah Free?
The Voyah Free offers up to 500 km of WLTP range from a 106.7 kWh battery with 100 kWh of usable capacity.
How fast does the Voyah Free charge?
DC fast charging peaks at around 100 kW, which allows a 10 to 80% charge in approximately 45 minutes. AC home charging is supported at up to 11 kW.
Has the Voyah Free been tested by Euro NCAP?
No, the Voyah Free has not yet undergone Euro NCAP testing. The closely related Voyah Courage, which shares the same platform, received five stars. Whether the Free achieves a comparable result cannot be confirmed until it is independently tested.
Why is the Voyah Free being sold at a 30% discount in Germany?
Dongfeng is offering a market launch discount to build brand awareness in Germany and generate early sales. Such discounts are a common strategy for Chinese brands entering a new market. Whether pricing remains at the discounted level after the launch phase is something buyers should confirm directly with the dealer.
Which competitors should I consider alongside the Voyah Free?
The most relevant alternatives in Europe are the BYD Tang (established Chinese brand, similar size), the Xpeng G9 (assembled in Austria, up to 570 km WLTP), and the BMW iX (European benchmark).
Featured Image Credit: Voyah
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