ElectricFleet Online is an independent publication dedicated to covering the rapidly evolving electric vehicle industry, with a primary focus on the European market.
Our mission is simple: to deliver accurate, well-researched, and easy-to-understand reporting on the technologies, companies, and policies shaping the future of mobility. We cover everything from new vehicle launches and battery breakthroughs to autonomous driving, charging infrastructure, software-defined vehicles, artificial intelligence, and broader market trends.
As Europe’s EV landscape continues to evolve, Chinese manufacturers are playing an increasingly important role. ElectricFleet Online closely follows this transformation, providing balanced coverage of both established automotive brands and emerging manufacturers entering the European market.
Beyond the headlines, we aim to explain what industry developments actually mean for consumers, businesses, and the wider automotive sector. Rather than simply reporting the news, we focus on context, analysis, and practical insights that help readers understand the bigger picture.
Founded and edited by Marko Lubar, ElectricFleet Online combines more than two decades of editorial experience with a strong background in business and technology. Every article published on the site is independently researched and written with accuracy, clarity, and credibility in mind.
Whether you are an EV enthusiast, industry professional, fleet manager, or someone considering your first electric vehicle, ElectricFleet Online is here to help you understand the future of mobility.
Marko Lubar | Founder, Editor & EV Industry Analyst
Marko Lubar is the Founder and Editor of ElectricFleet Online, where he covers the latest developments in the European electric vehicle (EV) market. His work focuses on EVs, battery innovation, autonomous driving, artificial intelligence, and the growing influence of Chinese automakers in Europe.
With more than two decades of editorial experience, Marko has contributed to leading Croatian online publications, including Index.hr, tportal.hr, and Geek.hr, covering technology, innovation, and the automotive industry. He holds a Master’s degree in Economics and serves as Head of Sales. Throughout his career, he has also worked in various management positions, as a software developer, and as a high school economics teacher.
Passionate about making complex topics easy to understand, Marko combines his business, technical, and editorial experience to deliver clear, well-researched, and insightful content that helps readers understand the future of mobility.
Connect with Marko on Linkedin.
Our Editorial Principles
At ElectricFleet Online, we believe quality journalism is built on transparency, accuracy, and editorial independence. Our content is guided by the following principles:
Independent reporting
ElectricFleet Online maintains editorial independence and aims to provide coverage based on facts, evidence, and relevant context rather than promotional messaging.
Fact-based journalism
We prioritize information from reliable and authoritative sources, including official manufacturer announcements, regulatory bodies, company statements, technical documentation, and established industry sources.
Context over clickbait
We believe reporting should go beyond headlines. Our goal is to explain why a development matters and how it may affect consumers, businesses, and the wider automotive industry.
Clear distinction between facts and speculation
The automotive industry is full of rumours, leaks, predictions, and unconfirmed reports. We distinguish confirmed information from speculation and clearly identify information that has not been officially verified.
Balanced coverage
We cover both established automotive manufacturers and emerging companies, including the growing number of Chinese brands entering the European market. Our aim is to evaluate developments on their merits rather than favouring a particular manufacturer, technology, or market.
Accessible technology reporting
Automotive technology is becoming increasingly complex. We strive to explain batteries, charging systems, vehicle software, autonomous driving, and other technologies in a way that is accessible without oversimplifying the subject.
How We Work
Every article published on ElectricFleet Online is independently researched and written. Our editorial process is designed to provide readers with accurate information, useful context, and a clear distinction between confirmed developments and emerging stories.
Research and verification
Whenever possible, we verify information using primary sources such as official manufacturer announcements, regulatory publications, technical documentation, and company statements. We also use established automotive and technology publications and other trusted industry sources when appropriate.
Multiple sources
For significant developments, we aim to cross-check important information against multiple reliable sources. When information is based primarily on a single source, particularly in the case of early reports or industry rumours, we make that context clear to the reader.
Facts, rumours, and predictions
We distinguish between confirmed facts, reported information, speculation, and predictions. Rumours and unconfirmed reports may be covered when they are relevant to the industry, but they are presented as such rather than as established facts.
Updates and corrections
The automotive industry changes quickly, and new information can emerge after an article is published. When significant new information becomes available, we update articles where appropriate. If an article contains a factual error, we aim to correct it promptly and transparently.
Long-term value
We do not aim to publish content simply to follow the daily news cycle. Where possible, our articles provide context and analysis that remain useful after the initial announcement or event has passed.
Editorial Independence
ElectricFleet Online is an independently operated publication. Editorial decisions are made independently of automotive manufacturers, technology companies, advertisers, and other commercial interests.
Coverage, opinions, and analysis are not influenced by advertising relationships or commercial considerations.
Where content involves partnerships, sponsored material, affiliate relationships, or other commercial arrangements, these relationships will be clearly disclosed to readers.
Corrections
Accuracy is important to us, but mistakes can happen. If you believe an article contains inaccurate or outdated information, we encourage you to contact us with the relevant details and supporting information.
When a factual error is identified, we will review the information and make an appropriate correction. Significant corrections may be accompanied by a note explaining what was changed.
Contact
For editorial inquiries, corrections, feedback, or other questions regarding ElectricFleet Online, please contact us on electricfleet.online@gmail.com