A new Electric Vehicle (EV) brand named Firefly is coming to Europe, targeting the budget segment. Firefly is a sub-brand of Nio, a renowned EV maker we already have dedicated list of available cars.
Chinese EV manufacturers were sure that European customers would value the better quality of their cars compared to those of traditional manufacturers. That’s why many Chinese EVs are similarly priced as the ones made by Volkswagen or Tesla. When it comes to quality, Chinese EV manufacturers sure have an advantage compared to their struggling European counterparts. However, they failed to recognize customer loyalty and the value of brand recognition. Nio, known for its higher-priced EVs, now has a solution. It will simply introduce a cheaper EV brand, stripped of advanced technology, while keeping Nio EVs in the luxury segment.
What do we know of Firefly EV
The Firefly EV has been sighted undergoing road tests in China, but with camouflage painting. The tests are conducted in China, while it should hit the European roads in 2025. The Firefly seems to be a hatchback, which means it would compete with vehicles such as the BYD Atto 3, GWM Ora 3, and BYD Dolphin. The price for the Firefly in Europe should be around €35,000, based on an expected price of €27,000 in China.
Nio is known for its battery-swappable technology, and it appears that Firefly will adopt the same principle. While the number of battery-swapping stations here in Europe is limited, it is important to notice that Firefly has a charging port, enabling home charging.
It is expected that Nio will introduce more than one Firefly model in Europe. The one recently spotted on streets of China is likely the first and possibly the most expensive of the future Firefly lineup.