After months of anticipation, Xiaomi has officially unveiled its first electric sedan. Impressively, within just 24 hours of its official launch, the Xiaomi SU7 is already available at Xiaomi stores in China, reflecting the company’s commitment and ambition in the electric vehicle sector.
Xiaomi is entering a competitive landscape, challenging heavyweights such as the Porsche Taycan and Tesla Model S. This move aligns with Xiaomi’s reputation for bold initiatives, dating back to its origins as a smartphone company in 2010. Over the years, Xiaomi has transformed into a tech behemoth, diversifying its product range to include consumer electronics, home appliances, household hardware, and now electric vehicles. Rest assured, the Xiaomi SU7 is going to make a significant impact on the European electric vehicle (EV) market.
About the Xiaomi SU7
Almost every product from Xiaomi integrates its proprietary software, HyperOS (formerly MIUI). This HyperOS is also at the core of the Xiaomi SU7, unifying the entire portfolio through this software.
On paper, the Xiaomi SU7 (the ‘SU’ stands for ‘Speed Ultra’) undoubtedly has a fighting chance, boasting an 800-volt architecture similar to the Taycan. This is just one of SU7’s features; it includes a dual-motor setup providing all-wheel drive and a combined power output of 673 hp (495 kW) and 838 Nm of torque. Accelerating from 0 to 100 km/h in just 2.78 seconds, with an impressive range of up to 800 km, the SU7 outpaces both the Porsche Taycan and Tesla Model S.
The CATL Qilin 800V battery fuels these insane specifications, boasting a capacity of 101 kWh. Xiaomi claims that a 5-minute charge provides a range of 220 km, while a 15-minute charge extends that to 510 km. The owner of the Xiaomi SU7 would need a proper charging point for that charging performance.
Xiaomi SU7 in Europe
Chinese EV manufacturers are gaining a strong presence here in Europe, with BYD recently announcing an EV factory on European soil, the first of that kind in Europe. The primary challenge lies in persuading European consumers to embrace Chinese EVs. But with quality-made EVs, competitive pricing, and the right marketing strategy this goal is achievable in the long run. Xiaomi, a globally renowned smartphone and consumer electronics manufacturer, stands in a particularly good position, making a successful entry into the European market even more realistic.
The first deliveries of the Xiaomi SU7 are expected in mid-2024, with no specific indication of when the car will be available in Europe. However, Xiaomi’s CEO, Lei Jun, says the company aims to be among the top 5 car manufacturers globally within the next decade. That means Europe is the next destination for the SU7.