In 2024, Germany’s EV market hit a rough patch, with registrations dropping by 27.4% compared to 2023, leaving just 380,000 units sold. That’s about 13.5% of the overall car market—a noticeable dip from previous years. The Chinese EV market in Germany saw mixed results. MG, owned by SAIC, was the standout performer, with 20,977 registrations—a solid 20.5% increase from the year before. But other brands weren’t so lucky. Great Wall Motor (GWM) saw their numbers drop by 33.1% to just 3,002 cars. BYD didn’t fare much better, with 2,891 registrations, marking a 30.2% decline. And Nio? Well, they took the hardest hit, plunging 68.5% from 1,263 units in 2023 to just 398 in 2024.
More on this topic: Chinese EV manufacturers in EU: charging ahead or stalling out?
What’s behind these numbers? A big factor was the European Union’s tariffs on Chinese EVs, which made them pricier and less competitive. For example, Nio faced import duties of 30.8%, while MG dealt with a hefty 45.3%. That’s bound to shake up any market. Despite the challenges, MG managed to buck the trend, likely thanks to attractive pricing and well-suited models for the European market. On the other hand, brands like Nio and BYD might need to rethink their strategies if they want to make a comeback in Germany.
So, while 2024 was a tough year for Chinese EV registrations in Germany, it’s clear the landscape is evolving fast. Success will depend on how the Chinese EV market in Germany adapts to shifting demands and regulations.
More from ElectricFleet: The Ultimate Guide to Buying an EV
