XPeng, a Chinese electric-vehicle manufacturer known for models like the G6 and G9 SUVs, has been expanding its presence across Europe in recent years. The company reports that in September 2025 it delivered 1,598 vehicles across its European markets, up 48.7 % from 1,075 units in August. On a year-on-year basis, sales were up 71.6 % compared with the same month last year.
Much of the growth comes after XPeng entered additional European markets including the UK, Ireland, Iceland and Finland. In particular, the UK recorded 281 units in September—more than five times the August volume of 55 units. Meanwhile, Germany saw 241 units sold, up from just 33 units in September 2024.
Why the Surge And What Drives It
Several factors are behind the uplift in Europe. One key change is XPeng’s strategic move into manufacturing collaboration with Magna Steyr in Austria, which allows it to avoid high EU import tariffs on Chinese-built vehicles. Delivery logistics are improving as well, reducing reliance on long sea shipments from China and thus helping to stabilise supply.
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That said, monthly volumes remain modest in absolute terms across Europe, and registrations still fluctuate a lot by market. For example, in the Netherlands XPeng sold only 88 units in September, down 31.8 % on the year. In Denmark, registrations halved compared with a year ago even while increasing sequentially.
What It Means for the European EV Market
XPeng’s growth highlights how Chinese EV brands are steadily gaining ground in Europe, but the path is not without obstacles. The company is still operating with comparatively small volumes and must contend with build-to-order logistics, certification, and after-sales infrastructure across multiple markets.
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For European consumers, more choices can mean better value and technological diversity, but it also means paying attention to aspects like warranty, service network, and local charging compatibility. XPeng’s recent surge signals it is increasingly serious about Europe, but the real test will be whether it can scale sustainably across multiple countries while meeting European expectations around brand support and quality.
FAQ
What is XPeng and which models are available in Europe?
XPeng is a Chinese EV manufacturer. In Europe, it currently sells models such as the G6 and G9 SUVs across several markets.
How much did XPeng’s European sales grow in September 2025?
XPeng delivered 1,598 vehicles in September across Europe, up 48.7 % from August and 71.6 % year-on-year.
Why is XPeng seeing growth now?
Growth is driven by market expansion into new European countries, improved delivery logistics (including Austrian production collaboration), and growing brand presence in established markets like the UK and Germany.
Are XPeng’s volumes high compared to other EV brands in Europe?
Not yet. Volumes remain modest in many countries and vary significantly month-to-month, but the trend of growth is significant.
What should European buyers consider when evaluating XPeng?
Buyers should check local service & warranty support, availability of right-hand drive models where needed (e.g., UK), charging compatibility, length of wait times, and how delivery logistics will affect ownership experience.
