Xiaomi Confirms Germany as Its First Stop in Europe for 2027

Xiaomi has been promising a European launch for so long that it started to feel like one of those dates that keeps quietly sliding back. Yesterday, the company finally put something concrete behind the promise. Xiaomi Auto, the name it now uses globally for its car business, switched on an international website and a set of overseas social media accounts, and the homepage doesn’t leave much room for guessing where this is headed: “Officially coming to Europe in 2027.” The new site sits at xiaomiauto.com, separate from the Chinese-market xiaomiev.com.

What’s Actually on the Site, and What Isn’t

Click through and you’ll find an About Us section, a newsroom, a rundown of Xiaomi’s manufacturing and engineering technology, and a gallery built around the Xiaomi SU7, the SU7 Ultra, the YU7 GT, the Sky Nomad range extenders and the Vision Gran Turismo concept. There’s also a dedicated page for dealer and distribution inquiries, with a direct contact address for anyone interested in selling the cars locally.

When is Xiaomi launching in Europe?
Xiaomi Auto plans to begin sales in Germany, its first confirmed European market, in the second half of 2027.

What you won’t find is any of the stuff that actually matters to a buyer. No configurator, no pricing, no country-specific launch dates, and no confirmation of which of these models will actually be sold outside China. Xiaomi has been fairly consistent about that last point for a while now: showing the cars it currently builds isn’t the same as promising all of them for export.

Germany Goes First, and the Rest of Europe Waits Its Turn

Here’s the part that’s new and specific rather than aspirational: Xiaomi CEO Lei Jun named Germany as the company’s first overseas market at the Beijing Auto Show back in April, and the international website’s own R&D page backs that up, listing Munich alongside Beijing, Shanghai, Nanjing and Wuhan as one of Xiaomi Auto’s global engineering locations. Sales are still scheduled for the second half of 2027, and Xiaomi says the rest of Europe will follow before it moves on to right-hand-drive markets like the UK, Australia and Japan sometime in the first half of 2028.

Xiaomi has been building its Munich office out with people who know the European car business from the inside: Rudolf Dittrich came over from BMW to lead the European R&D team, and the company has also picked up designers with Porsche and Lamborghini on their résumés. In May, Xiaomi auto division vice president Yu Liguo was given the added job of running the overseas business preparation group, reporting straight to Lei Jun and Xiaomi Auto president William Lu, which tells you this isn’t being run as a side project tacked onto the domestic team.

The Time Is Right To Expand

Xiaomi’s domestic business isn’t riding especially high right now. The SU7 passed 500,000 cumulative deliveries in August, a milestone I covered in more detail here, but July’s numbers told a quieter story: 31,267 vehicles delivered, up just 2.68 percent year on year and down almost 10 percent from June. Through the first seven months of this year, Xiaomi had delivered 216,322 cars, only 39 percent of its 550,000 unit target for the year, which means it would need close to 67,000 deliveries a month for the rest of this year to actually hit that number. The EV and AI division also posted its second straight quarterly operating loss, at around €327 million, for the second quarter.

Which Xiaomi models will be sold in Europe?
Its global website showcases the SU7, SU7 Ultra, YU7 GT, Sky Nomad and the Vision Gran Turismo concept, but the company has been clear that appearing on the site doesn’t mean a car is guaranteed for export.

Slowing domestic growth doesn’t mean Xiaomi is in trouble. It means the company has more reason than ever to find growth somewhere else, and Europe is the obvious next room to walk into. Xiaomi’s smartphone business already operates in more than 100 countries, and the retail relationships, after-sales networks and brand recognition that come with that aren’t nothing when you’re trying to sell cars in a market you’ve never sold cars in before.

Why This Matters for European Buyers

None of the current lineup has a confirmed European spec sheet yet, but the YU7 already showed up on my own list of Chinese EVs Europe actually needs right now. Whether the YU7, the SU7 or something built specifically for European roads ends up being the car Xiaomi leads with is still an open question, and the company has given itself another year before it has to answer it.

This isn’t a one-way street, either. European manufacturers have spent the last two years building China-specific EVs of their own to fight for a market they used to dominate, something I broke down in a look at how BMW, Mercedes, Volkswagen and Audi are pushing back in China. Xiaomi arriving in Germany in 2027 is really just the same competitive pressure showing up on the other side of the world. For now, the practical upshot is small but real: there’s an official place to follow Xiaomi Auto’s European plans that isn’t a rumour thread or a leaked filing, and a confirmed country and year to actually watch for.

Featured Image: Xiaomi