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MG (short for Morris Garages) was founded in the 1920s in the UK, quickly gaining fame for its sporty two-seater roadsters. Cars like the MG Midget and MG B became iconic symbols of affordable British sports cars.

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After decades of ownership changes — including periods under British Leyland, BMW, and the MG Rover Group — MG faced decline in the early 2000s. In 2005, the company was acquired by Nanjing Automobile Group, which later merged with SAIC Motor Corporation Limited, China’s largest carmaker.

Current Owner and European Strategy

Today, MG Motor is owned by SAIC Motor, a Fortune 500 company and one of the largest automakers in the world. This marked a turning point: MG was reborn as a global brand, shifting its focus from purely sporty cars to a broader lineup of SUVs, hatchbacks, and electric vehicles. 

SAIC’s strategy for MG is clear:

  • Affordable EVs and hybrids – making electrification accessible to mainstream buyers.

  • European expansion – positioning MG as a value-driven alternative to established brands like Volkswagen, Renault, and Hyundai.

  • Tech-driven appeal – offering long-range EVs, advanced driver assistance, and competitive pricing.

MG operates European headquarters in Marylebone, London, and has quickly built a strong presence in key markets such as the UK, Germany, France, Norway, and the Netherlands.

MG has become one of the fastest-growing car brands on the continent, especially in the EV segment. Its combination of affordability, practicality, and strong dealer support has made it particularly successful in markets where EV incentives and infrastructure are well-developed.

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