Geely Holding Group has officially completed the merger process with its premium electric vehicle subsidiary, Zeekr, following a proposal earlier this year to privatize the brand. The strategic move is aimed at strengthening Geely’s position in the global EV market by consolidating operations and accelerating innovation under one unified structure.
Merger Deal Completed After Privatization Proposal
Back in May 2025, Geely proposed to take Zeekr private by acquiring all publicly traded shares and delisting the company from the New York Stock Exchange. This proposal was part of a broader effort to streamline operations and align Zeekr more closely with the parent company’s long-term goals. On July 15, the deal was finalized, bringing Zeekr fully under Geely’s corporate umbrella.
Zeekr shareholders have been offered fair compensation, and the delisting process is now underway, with regulatory and procedural steps expected to be completed soon.
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Strengthening the Premium EV Segment
Zeekr has positioned itself as a high-end electric vehicle brand, targeting tech-forward consumers with premium design, advanced software, and long-range performance. By integrating Zeekr into its core business, Geely aims to reduce internal competition, improve resource sharing, and speed up product development cycles.
The merger is also expected to enhance Geely’s ability to respond to global market trends and regulatory challenges, especially in Europe and Southeast Asia, where EV adoption is accelerating.
Future Outlook
With Zeekr now operating fully as a private brand within Geely, the group can more effectively coordinate its EV strategy across multiple brands, including Volvo, Polestar, and Lynk & Co. Analysts expect the merger to boost Geely’s competitiveness and allow Zeekr to scale more efficiently in international markets.
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As Geely continues its expansion in the electric mobility space, this consolidation marks a significant step toward becoming a dominant force in the global EV landscape.
