BYD

Founded in 1995 as a rechargeable battery manufacturer, BYD leveraged its battery expertise to enter the automotive industry in the early 2000s. Over the years, the company has grown into the world’s largest producer of electric vehicles, mastering technologies across batteries, motors, and vehicle control systems.

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From its beginnings in China, BYD has expanded internationally, establishing industrial and R&D facilities in North America, Europe, and other regions. This combination of technological expertise and international reach has helped BYD become a global leader in electric mobility.

BYD’s Current Strategy and European Focus

BYD’s global strategy emphasizes localization, affordability, and diversification. To strengthen its European presence, the company is building production facilities on the continent. Its plant in Szeged, Hungary, serves as both a manufacturing hub and regional headquarters, complemented by additional production expected in Turkey by 2026. This “in Europe, for Europe” approach allows the company to avoid tariffs and adapt vehicles to local market needs, demonstrating its long-term commitment to the region.

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