Maxus, a brand under the Chinese automotive giant SAIC Motor, has officially launched its first all-electric pickup truck for the European market the Maxus eTerron 9. Known primarily for electric vans and MPVs, Maxus now enters the pickup segment with a vehicle designed to meet both work and lifestyle needs. With all-wheel drive, a powerful dual-motor setup, and advanced battery technology, the eTerron 9 blends utility, performance, and comfort in one of the most capable electric pickups available in Europe.
Design and Dimensions
The Maxus eTerron 9 retains the tough, functional look of a traditional pickup while introducing refined details that suit its electric nature. Measuring around 5.5 meters in length, it offers space for five adults in a dual-cab configuration. The rear load bed can be extended up to 2.4 meters by electrically lowering the rear wall of the cab, creating additional space for long equipment, sports gear, or building materials.
Inside, the eTerron 9 offers a combination of practicality and sophistication. Leather upholstery, eight-way adjustable seats with ventilation and massage, and a digital cockpit elevate comfort. The cabin features 20 storage compartments, a 236-liter front trunk, and front seats that fold flat into a 170-centimeter sleeping area. Maxus also ensured a strong safety profile — the eTerron 9 achieved a five-star Euro NCAP rating, making it one of the safest electric pickups on the continent.
| Specification | Details |
|---|---|
| Body style | Dual-cab, 5-seater pickup |
| Length | 5.5 m |
| Frunk capacity | 236 liters |
| Load-bed extension | Up to 2.4 m |
| Safety rating | 5-star Euro NCAP |
Battery, Range, and Charging
Powering the Maxus eTerron 9 is a 102 kWh lithium-iron-phosphate (LFP) battery, arranged in a reinforced frame for safety and structural stability. The pickup delivers a WLTP combined range of up to 430 kilometers on a single charge, and supports 115 kW DC fast charging that replenishes 20 to 80 percent in about 40 minutes.
The eTerron 9 features a dual-motor setup that delivers a combined output of 325 kW (442 hp) and 700 Nm of torque. The front motor produces 125 kW and the rear 200 kW, ensuring confident traction through a standard all-wheel-drive system.
| Specification | Details |
|---|---|
| Battery capacity | 102 kWh (LFP) |
| WLTP range | Up to 430 km |
| Fast charging | 115 kW (20–80% in 40 min) |
| AC charging | 11 kW (12 hours 5–100%) |
| Acceleration 0–100 km/h | 5 seconds |
Payload, Towing, and Practicality
The Maxus eTerron 9 offers a maximum payload of 620 kilograms and a towing capacity of 3.5 tonnes, which matches the benchmark for most combustion pickups in its size class. The air suspension not only improves ride comfort but also allows the vehicle height to be adjusted for easier loading or improved aerodynamics at higher speeds.
Price and Availability
Pricing for the Maxus eTerron 9 starts at €63,850 in Norway, placing it below the Ford F-150 Lightning, its American electric rival. Depending on the country, prices will vary: in Belgium, the eTerron 9 would cost €69,464 including VAT, while in the UK, it would be around €72,400 (£63,600). Official sales in Europe began in the fourth quarter of 2024, with availability expanding through 2025 as Maxus strengthens its dealership network.
Competition
The Maxus eTerron 9 enters a segment that is still in its early stages in Europe but one that is set to grow substantially over the next few years. Its most direct rivals include the Ford F‑150 Lightning and the Rivian R1T, both of which remain limited in availability and priced well above the Maxus in most European markets. Meanwhile, Volkswagen has notably ruled out electrifying its Volkswagen Amarok for the current generation, opting instead to continue with conventional internal-combustion powertrains.
Compared with these competitors, the eTerron 9’s advantage lies in its earlier arrival, a more accessible price point, and access to a dealer network that already spans much of Europe through Maxus’s established presence in the electric-van and MPV markets.
Conclusion
The Maxus eTerron 9 marks an important milestone for Maxus, bringing one of the first all-electric pickups to European customers. Already available across the continent, it offers a compelling mix of everyday usability, off-road capability, and strong towing performance. Pricing starts from around €58,900 in Austria, though it varies widely between markets and can reach up to €86,000 in Ireland. While its 430-kilometre WLTP range is decent rather than groundbreaking, it remains competitive for a vehicle of this size and capability.
Latest News
