GWM

Founded in 1984, Great Wall Motors (GWM) is one of China’s leading automotive manufacturers, renowned for its expertise in SUVs, pickups, and now electric vehicles. Over the years, GWM has built strong engineering and production capabilities, becoming a key player in China’s EV transition.

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GWM has expanded globally, establishing R&D centers and production facilities in multiple regions. Its international strategy focuses on combining affordability, durability, and modern technology, enabling it to compete in diverse markets.

GWM's European Strategy

GWM’s European expansion centers on its Ora and GWM Pickup brands. Ora offers stylish and affordable electric cars, such as the Ora 03, targeting urban and tech-savvy drivers. Meanwhile, GWM’s pickup and SUV lineup provides rugged, versatile vehicles for commercial and outdoor use.

By localizing operations and adapting vehicles to European standards, GWM aims to deliver practical, high-quality, and environmentally friendly mobility solutions for a wide range of consumers.

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