Zeekr was established in 2021 under Geely Holding Group, a prominent Chinese automotive conglomerate. The brand was created to cater to the growing demand for premium electric vehicles, offering a range that blends performance with advanced technology. Zeekr’s global design center is located in Gothenburg, Sweden, led by renowned automotive designer Stefan Sielaff, emphasizing the brand’s commitment to European design standards.
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Zeekr’s European Strategy
Zeekr began its European expansion in 2023, launching in Sweden and the Netherlands, and has since expanded to other markets. It’s European strategy revolves around offering premium electric vehicles that combine luxury, performance, and cutting-edge technology. The brand has adopted a “customer-defined vehicles” philosophy, focusing on delivering vehicles that meet the specific needs and preferences of local consumers. In the long term, it aims to become a significant player in the premium EV segment, challenging traditional European automakers and offering consumers more choices in the evolving EV landscape.
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4
480/543/615 km
Electric
75/100 kWh
