Founded in 1997 in Wuhu, Anhui Province, Chery Automobile Co., Ltd. has grown into one of China’s leading car manufacturers and exporters. Known for its focus on independent innovation, Chery developed core technologies in engines, transmissions, and electric powertrains, allowing it to compete effectively in both traditional and new energy vehicle markets.
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Over the years, the company has expanded globally, establishing R&D and design centers in China, Europe, and South America. Its vehicles are sold in more than 80 countries, supported by overseas production and assembly plants that reflect the brand’s long-term international strategy.
Chery's European Strategy
Chery’s European expansion is led by its Omoda sub-brand, targeting younger, tech-focused drivers with stylish crossovers like the Omoda 5 EV. The company’s European headquarters in Spain coordinates operations across key markets including Italy, Poland, Germany, and the UK.
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Chery’s Sub-Brands
To reach different customer segments, Chery has developed or invested in several sub-brands, particularly in the EV space:
5
430 km 
Electric 
61 kWh 
